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If you live in Toronto it won’t be surprising to hear that city was ranked second for having the worst traffic in the country. Traffic congestion has become a hot topic in Toronto politics, often creating feelings of mixed emotions for city residents. Provincial government agency Metrolinx, is responsible for the transformation of the Greater Toronto and Hamilton Area transportation services.

On…

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Days spent working in PR are never the same. Whether meeting with clients, attending media engagements, or even hammering out reports at the office, you have to be prepared for anything. You always want to look your best while working, but it’s not all about wearing top designers or following all the latest trends; it is about displaying a certain level of professionalism. Since personal…

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Team @embracedisrupt at the #19crimes launch party @gotstyle #toronto #pr (at Gotstyle Woman)

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PRPROTIPS

Here are our Top 10 PR Pro Tips for this week, selected from Twitter. Remember to submit your own PR pro tip using the hashtag #PRTip or #PRTips. Your tweet could be featured here next week!

Remember #SEO when writing a press release. Put key words at the beginning #PRTIP

— Christina Daves (@PRforAnyone) July 22, 2014

When sending press releases or pitches to media, don’t use attachments. Put…

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One of the most exciting parts of working in PR is the opportunity to constantly meet new people. When striking up conversation, there’s often one topic that seems to perk everyone’s interest: “how’d you end up where you are today?” Everyone has a different approach for obtaining their “dream job”, so we thought it would be worthwhile to reach out to a few friends of EDPR in hopes that they would…

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Secrets Of A Killer Blog Post [INFOGRAPHIC]

Blogging has become a standard component for the communication plan of many brands. Blogs provide an outlet in which companies can project their voice to the public and become thought leaders in their industry.

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Lady Gaga Laughs

From the outside, PR work can seem like a pretty attractive alternative compared to some other occupations. After all, there’s parties, free food [and drink], celebrities, and hobnobbing with media, right?  Well… kind of, but not really. Today we’re de-bunking some of the myths that seem to follow PR and PR pros as they try to explain to non-industry people exactly what their job entails.

Myth…

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Nothing quite compares to eating fresh, local produce. Not only is it tastier and promotes a healthier lifestyle but it’s economically and socially responsible. This weekend, one of our staff had the pleasure of doing a big grocery shop at a local farmers market. It was a fraction of the cost compared to her usual grocery runs, the food was delicious (we all tried the final product) and she found…

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Spotted! A recap of the @starlightcanada gala with @paychen & @hilary_farr in @dolcemag #nonprofit #charity #starlight

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Do you remember the days when flip-phones were the latest thing to hit the cell phone market? Or better yet, the days of car phones? We sure do.

The mobile device industry has certainly come a long way in the past 40 years, and we largely have companies like Apple Inc., Nokia and RIMto thank for that. Smartphones and similar technologies have not only changed the way individuals operate on a…

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